International Business and Global Strategy
- Price: 129.00 kr
- Price: €13.99
- Price: £13.99
- Price: ₹250
- Price: $13.99
- Price: 129.00 kr
- Price: 129.00 kr
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About the book
Reviews
★★★★★
Very comprehensive.
Carol ★★★★★
Short and compact. really helpful to get an understanding with regard to previous situations! Nice book.
Sneha ★★★★★
I think this book is written out very well - all the concepts are explained in simple understandable terms ! I would highly recommend this book for courses that are looking for a starting point in international business :)
Hannah ★★★★★
Great explanation of concepts, very helpful for clarification and revision.
M ★★★★★
Great book, very helpful and concise.
Description
This eBook provides a simple and relevant resource on international business and global strategy for undergraduate, (post)graduate and MBA students around the world. It provides concise explanations of relevant concepts, illustrated by focussed examples and implications for business. Summary boxes, online tools, exercises, mini-case studies, videos, and review questions support the learning process.
Content
- Author Bio
- Reviews
- Preface
- Introduction
- Part I: International Business
- Foundations of international business
- International business and globalisation
- International business and trade
- International business and investment
- Firms and international business
- Governments and international business
- Institutions and international business
- The world trade system
- The foreign exchange system
- The global financial system
- Part II: Global Strategy
- Foundations of global strategy
- Regional and global strategy
- Global strategy frameworks
- Foreign market entry
- Industry and competition
- Resources and capabilities
- Institutions and ethics
- Organisation and structure
- Knowledge and innovation
- Alliances and collaboration
- Quizzes
- References
- Endnotes